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Press ReleasesPROMO presents a rundown of findings presented at the ANA Mobile Marketing Conference.
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Why Engagement Trumps Clicks
“..campaigns with high engagement boosted advertisers’ site traffic by 69 percent and improved brand engagement — increasing page views and time spent on the brand’s site”…read more on imediaconnection.com.
Online Ad Spend to Overtake TV by 2016
According to Forrester Research, a lot of changes are ahead for online advertising by 2016…read more on forbes.com.
Posted in Online Advertising
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Click, View, Follow, Like, Convert: The New Integration of Online Marketing
“Well-integrated online campaigns offer powerful branding and direct response opportunities together,” reports ADOTAS. Read more on www.adotas.com.
Posted in Online Advertising
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Smartphone Web Ads Still a Priority for Mobile Marketers
A recent IAB study, discussed in Clickz, reported mobile marketing efforts are still focused on web-based display ads for the best consumer reach.
CONTEXTWEB Study Finds Pharma Advertisers Can Realize Large Gains in Campaign Performance, Efficiency by Targeting Beyond Health Content
Ad Operations article shares the importance of untraditional targeting for pharma ads versus buying banners on health related sites…read more on adoperationsonline.com.
The Future of Advertising Will Be Integrated
An interesting blog post from TechCrunch that zeros in on why we developed our Brand Engagement platform…”integrated advertising” is one of the more effective types of advertising out there. You have to find a way to get your audience to actually “engage” with the content…”. Read more on techcrunch.com.
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Email Marketers In Content Business
Content advertising continues to outperform display ads. MediaPost reports “73% of consumers would prefer to get information from a company “in the form of a collection of helpful articles over an advertisement or offer,” and 61% are then more likely to buy.” Read more on mediapost.com.
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Brand Marketers Need to but Don’t Deliver Satisfaction Online
According to AdAge, “Brands can’t satisfy users with banner ads because they are misfiring on the two key ingredients in the satisfaction calculus: expectation and experience.” We have been finding that our Brand Engagement Page has been solving this problem by keeping traffic interested and engaging with brand assets for over three minutes on average. Read more on AdAge.com.
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