Industry News Blog

Google outlines three online advertising trends

Adfusion — Tue, 17 Apr 2012 22:21:48 +0000

“Brand investment in the digital channel, the move to solution suites and demand for cross-media measurement are the three biggest trends…”

Agencies Should Reap Big Profits From Move Into Mobile Ads

Adfusion — Tue, 10 Apr 2012 21:59:42 +0000

“Mobile devices outnumber desktop computers by a four-to-one ratio.”

Why Agencies Are Better Off Staying Out of the Tech Business

Adfusion — Tue, 20 Mar 2012 16:07:06 +0000

Choosing Winners, Not Owning the Players, Is How Agencies Should Work With Tech.

Information Overload: Are You Facing Social Media Fatigue?

Adfusion — Fri, 10 Feb 2012 17:00:54 +0000

You can’t unplug from all the tools necessary to do your job so here are some suggestions to help handle the onslaught of information…read more on business2community.com.

4 Critical Steps to Seducing Your Customer with Passionate Storytelling

Adfusion — Fri, 03 Feb 2012 19:26:11 +0000

“When wielded in the right way, words have tremendous power to influence and persuade…” read more on contentmarketinginstitute.com.

comScore: 31% of display ads wasted

Adfusion — Tue, 24 Jan 2012 22:30:09 +0000

Recent study quantifies how many ads being served aren’t being seen.

2012: Rise Of Metrics, End Of Click-Through Rates

Adfusion — Mon, 02 Jan 2012 22:00:54 +0000

Online Media Daily: The ad industry will move toward brand lift metrics in 2012, as a replacement for click-through rates…read more on mediapost.com.

3 Online Advertising Trends To Watch In ’12

Adfusion — Mon, 12 Dec 2011 17:08:47 +0000

“It’s about harnessing the user’s intent at the very instant he’s looking for information, looking to find an answer, or looking to solve a problem.” Read what MediaPost thinks 2012 will be about.

New Ad Metrics = Better Consumer Experience

Adfusion — Wed, 09 Nov 2011 19:28:33 +0000

As Business Insider shares: Better metrics mean better ads, better experience for the end user and better outcomes for the advertiser. It’s the logic Adfusion built our reporting around…read more on businessinsider.com.

Super Size My Ad

Adfusion — Wed, 26 Oct 2011 14:21:40 +0000

ClickZ reports on “Adfusion’s ‘Panoramic’ ad – a new branded content advertising solution that literally fuses together all the elements that appeal to both users and advertisers.”…read more on ClickZ.com.