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Information Overload: Are You Facing Social Media Fatigue?

Published February 10, 2012

You can’t unplug from all the tools necessary to do your job so here are some suggestions to help handle the onslaught of information…read more on business2community.com.

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4 Critical Steps to Seducing Your Customer with Passionate Storytelling

Published February 3, 2012

“When wielded in the right way, words have tremendous power to influence and persuade…” read more on contentmarketinginstitute.com.

Posted in Brand Engagement | Leave a comment

comScore: 31% of display ads wasted

Published January 24, 2012

Recent study quantifies how many ads being served aren’t being seen.

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2012: Rise Of Metrics, End Of Click-Through Rates

Published January 2, 2012

Online Media Daily: The ad industry will move toward brand lift metrics in 2012, as a replacement for click-through rates…read more on mediapost.com.

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3 Online Advertising Trends To Watch In ’12

Published December 12, 2011

“It’s about harnessing the user’s intent at the very instant he’s looking for information, looking to find an answer, or looking to solve a problem.” Read what MediaPost thinks 2012 will be about.

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New Ad Metrics = Better Consumer Experience

Published November 9, 2011

As Business Insider shares: Better metrics mean better ads, better experience for the end user and better outcomes for the advertiser. It’s the logic Adfusion built our reporting around…read more on businessinsider.com.

Posted in Online Advertising | Leave a comment

Super Size My Ad

Published October 26, 2011

ClickZ reports on “Adfusion’s ‘Panoramic’ ad – a new branded content advertising solution that literally fuses together all the elements that appeal to both users and advertisers.”…read more on ClickZ.com.

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Trends, Stats, Best Practices You Need to Know About Mobile Marketing

Published September 30, 2011

PROMO presents a rundown of findings presented at the ANA Mobile Marketing Conference.

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Why Engagement Trumps Clicks

Published September 13, 2011

“..campaigns with high engagement boosted advertisers’ site traffic by 69 percent and improved brand engagement — increasing page views and time spent on the brand’s site”…read more on imediaconnection.com.

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Online Ad Spend to Overtake TV by 2016

Published September 2, 2011

According to Forrester Research, a lot of changes are ahead for online advertising by 2016…read more on forbes.com.

Posted in Online Advertising | Leave a comment