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Press Releases“Brand investment in the digital channel, the move to solution suites and demand for cross-media measurement are the three biggest trends…”
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Why Agencies Are Better Off Staying Out of the Tech Business
Choosing Winners, Not Owning the Players, Is How Agencies Should Work With Tech.
Posted in Online Advertising
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Information Overload: Are You Facing Social Media Fatigue?
You can’t unplug from all the tools necessary to do your job so here are some suggestions to help handle the onslaught of information…read more on business2community.com.
4 Critical Steps to Seducing Your Customer with Passionate Storytelling
“When wielded in the right way, words have tremendous power to influence and persuade…” read more on contentmarketinginstitute.com.
Posted in Brand Engagement
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2012: Rise Of Metrics, End Of Click-Through Rates
Online Media Daily: The ad industry will move toward brand lift metrics in 2012, as a replacement for click-through rates…read more on mediapost.com.
Posted in Brand Engagement
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3 Online Advertising Trends To Watch In ’12
“It’s about harnessing the user’s intent at the very instant he’s looking for information, looking to find an answer, or looking to solve a problem.” Read what MediaPost thinks 2012 will be about.
New Ad Metrics = Better Consumer Experience
As Business Insider shares: Better metrics mean better ads, better experience for the end user and better outcomes for the advertiser. It’s the logic Adfusion built our reporting around…read more on businessinsider.com.
Posted in Online Advertising
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Super Size My Ad
ClickZ reports on “Adfusion’s ‘Panoramic’ ad – a new branded content advertising solution that literally fuses together all the elements that appeal to both users and advertisers.”…read more on ClickZ.com.
Posted in Online Advertising
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